Steady Is the New Strong

Learn the steady-state tools that help you stay calm, clear, and decisive even when everything around you moves fast.
​Next Lab Starts early 2026!

Reserve Your Place

If you are honest, pressure still gets you at times!

You overthink or rush decisions

You carry emotional load for everyone else

You mask composure

You feel responsible for holding everything together


You don’t need more motivation. You need a leadership nervous system that stays grounded when the room gets tense, the stakes rise, or you feel yourself slipping into old patterns.
Most leadership training teaches you how to perform. The Steady Leader Lab teaches you how to regulate.  
This is where leaders stop reacting and start leading from steadiness.

The Steady Reset

Recognise your stress signatures and interrupt reactive loops.
Core Shift: From reacting to regulating.


Regulate Before You Respond

Embed regulation tools for immediate calm.
Core Shift: From emotional hijack to deliberate action.

Rewriting the Second Voice

Reframe self-talk and rebuild self-trust.
Core Shift: From self-doubt to self-trust.


Steady Under Pressure

Design sustainable steadiness rituals.
Core Shift: From endurance to sustainable strength.


Composure in Complexity

Lead with clarity under uncertainty.
Core Shift: From chaos to calm clarity.


Steady State Simulation

Apply and demonstrate steady leadership in action.
Core Shift: From knowing to embodying



Why this approach is unique!

    My name is Luisa Hogan, Founder of vermelho and Co-Founder Whisper & Thread. I’ve led teams through the collapse of an organisation, rebuilt cultures across Australia and overseas, and helped founders recalibrate during high-stakes decisions. My work is built on:
    • change psychology
    • neuroscience
    • emotional regulation
    • pressure-pattern analysis
    All distilled into practical tools leaders can actually use in the moment, not after the moment has passed.
    The Steady Leader Lab is the result of two decades of that work.
Reserve Your Place in 2026!

Who is the Steady Leader Lab for?

The Steady Leader Lab is for leaders who people already trust but who want to feel more grounded internally.

It’s made for you if:

  • you carry pressure for everyone else
  • you stay composed on the outside but feel the strain underneath
  • your mind runs ahead of you when the stakes rise
  • you want to think clearly instead of react
  • you’re tired of “pushing through” as your default
  • you want to lead with calm authority, not hidden overwhelm
  • you want steadiness to be a skill, not a mood

If you’re the person others rely on, but you want your inner world to match the steadiness you project, this Lab is for you.

This is not the right fit if you want:
  • quick hacks
  • motivational hype
  • leadership clichés
  • vague mindset advice
  • emotional bypassing
  • “just breathe” style techniques

This Lab is for leaders who want the skill of steadiness, not the performance of it.

You’re not buying motivation. You’re building capability.

AU$1,200

This Lab teaches you the regulation skills that help you stay clear, calm, and deliberate in the moments that matter. Leaders pay for stress in hidden ways every day and a single bad decision can cost more than this. 

This investment stops that pattern and replaces it with steadiness you can actually feel.

"I’ve done every leadership program under the sun, but nothing has changed me like this. The biggest shift was internal. I stopped reacting out of stress and started responding with clarity. My team noticed it before I did. The Lab didn’t teach theory. It taught me the skills to stay steady"

Sarah M, Director Operations

"Before the Lab, I thought pressure was just part of the job. I didn’t realise how much it was costing me. The moment I learned how to regulate myself instead of powering through, everything changed. Decision-making became sharper, my energy stabilised, and my team trusts me more because I’m not spiralling under the surface. This work is real.”

Melissa R, General Manager

"I used to hold it together on the outside while my mind ran at a thousand miles an hour. The Steady Leader Lab changed how I move through my entire life."

Daniel K, Startup Founder

Frequently Asked Questions

What exactly is the Steady Leader Lab?

It’s a practical training experience that teaches you how to regulate under pressure, steady your internal state, and make clear decisions when things move fast.
It’s not motivation. It’s capability.

How long is the Lab?

The Lab is designed as a focused, high-impact learning experience over 6 weeks.
You get structured content, exercises, and tools you can apply immediately.
Everything is built to fit into the life of a busy leader — no overwhelm, no wasted time.

Who is this for?

Leaders, founders, and decision-makers who already perform well but want to feel steady on the inside.
If you carry pressure for others, mask confidence, or overthink when the stakes rise, this Lab will help you.

What if I have more questions?

Reach out anytime.
If this Lab is the right fit, you’ll know quickly.

Who is this NOT for?

Anyone looking for hype, motivational language, surface-level mindset advice, or leadership clichés.
This Lab is designed for leaders who want a grounded, evidence-based shift in how they handle pressure.

What is the investment?

The Steady Leader Lab is $1,200 AUD
This reflects two decades of leadership experience, executive-level strategy, and evidence-based tools you can use for the rest of your career.

Do I need any prior training to join?

No.
Everything is taught from the ground up but with depth suited to experienced leaders.
You’ll move quickly from understanding to practical application.

What outcomes should I expect?

Most leaders experience:

  • clearer thinking

  • reduced emotional overload

  • less reactivity

  • better decision-making

  • stronger self-trust

  • steadier presence under pressure

The goal is not perfection. It’s composure you can feel.

What if I can’t attend live?

The Lab is designed so you can complete it even if you’re busy, travelling, or working across time zones.
You’ll have access to all materials so you can work at your pace.

Is this therapy or coaching?

No.
This is leadership capability development based on change psychology, neuroscience, and emotional regulation.
It’s designed to improve how you lead by improving how you respond under pressure.

Come join our Steady Leader Lab

Join the Steady Leader Lab